What's Included in a Digital Marketing Service Package?
The Same Package Name Can Mean Very Different Things
Two vendors can both call their offering a "Growth Package" at nearly identical prices, with one including four services and the other including twelve thinner ones. Comparing by package name or price alone is close to meaningless - you have to compare the actual line items.
Commonly Included in a Baseline Package
- Google Business Profile management (posts, updates, basic optimization)
- Social media posting at a defined frequency (often 2-4 posts/week)
- A monthly performance report
- Basic website maintenance or updates
- Email or text-based review request automation
Often Included at a Mid Tier
- Paid ad campaign management (ad spend itself usually billed separately or with a management fee on top)
- Local SEO work - citation building, on-page optimization, city-specific pages
- Missed-call text-back and basic lead follow-up automation
- More frequent strategy check-ins (bi-weekly or monthly calls)
Often Included Only at a Premium Tier
- Full AI receptionist / 24-7 call answering
- Custom website build (versus using an existing site)
- Dedicated account manager with more frequent, direct access
- Full CRM setup and multi-touch, multi-channel follow-up sequences
- Video content production
Commonly Billed Separately, Even When Not Obvious Upfront
- Ad spend itself (separate from the management fee)
- Stock photography, premium templates, or licensed design assets
- Website hosting
- Rush requests or work outside the defined scope
- Setup or onboarding fees
How to Actually Compare Two Packages
Build a simple side-by-side list of the specific line items each vendor includes, rather than comparing the package names or total price alone. A $997/month package with eight real, useful inclusions can be a far better value than a $697/month package with five thin ones, even though the sticker price looks worse.
Questions to Ask About Any Package
- "What specifically is included versus billed as an add-on?"
- "Is ad spend part of this price or separate?"
- "What's the actual output volume - how many posts, how many campaigns, how many hours?"
These pair well with our broader breakdown of what digital marketing actually costs at each tier.
What's Actually Included in Crescore's Plans
Every Crescore plan lists exactly what's included with no hidden line items - AI receptionist, missed-call text-back, follow-up automation, and reporting, scaled by tier. Book a free audit and we'll walk through exactly what's included at each level.